User Feedback for Mobile App: An Invaluable Resource

by Joe on August 13, 2014 in Analytic, App Development

User Feedback for Mobile App

With the sheer volume of apps in the marketplace, it can seem like a daunting task to create one that actually stands out from the pack. At the end of the day, there are key differences that part the proverbial sea of apps into useful and indispensable. However, with the wide variety between apps and what each particular app does as a function, it can seem nearly impossible to ascertain what it is that your app is missing. This is where feedback comes in, feedback is an intensely valuable resource and one that is frequently overlooked and underestimated. Feedback can allow a look into the user’s mind to see how they feel the app is insufficient, and on a larger scale, to gauge a public opinion on your app. Once this is a known quantity, it can be used to improve. With that in mind, here are some tools that every App Developer and Designer can and should use to acquire customer feedback.

 
Join and listen to the Existing Tech Community.
 

Prototyping an idea and sharing it with the tech community through forums and the like is a fantastic first step toward creating a successful app, the tech community on the whole has a vast knowledge and insight that a developer would be remiss to ignore, with feedback from the technical crowd development can be streamlined and made more efficient, as well as further refine the sometimes nebulous idea that begins an app.

 
Utilize Social Networks to your Advantage.
 

Social networking is exceedingly prevalent and a fantastic way to reach a lot of consumers very quickly. This medium can be used to easily promote your app to a very wide audience, but also to take customer feedback and reactions in the form of messages or polls. This is also a good location to contact your community about planned or potential features that you’re debating adding into your app, and get a reading on if it will be well-received or panned by the community at large. One of the most important things when utilizing this medium however is to remain active on social networks. Allowing your official page to become inactive can project an appearance that you are ignoring your customers.

 
Give customers an outlet on your Website.
 

Setting up an easily accessible feedback forum on your own website gives customer a direct line to you while allowing you to control the tone of the discussion. While social networks can be seen as a free for all where anyone can say much of anything, hosting your own forums allows you to moderate them as you please. Again it is critical to remain active on your forums and engage in the larger discussion with your customers to get the best feedback.

 
Beta Testing and creating a focus group.
 

By creating a focus group of public beta testers you can form a free focus group that can give you insight as to how a particular feature is working out when added to the app while insulating you somewhat from public backlash if a feature doesn’t go as planned, or wasn’t as good of an idea as initially thought. These focus groups can be easily created using a subset of existing mailing lists, or by posting the opportunity on a popular tech forum to let people know you’re looking for beta testers.

 
Feedback within the App itself.
 

Finally, one of the best ways to get feedback on an app is to offer an outlet to provide it inside the app itself through either a Contact Us option or a simple survey, triggered to show up after the customer has used the app for a while. This ensures the feedback you receive is from actual users of the app in the first place.

 

So, now you have all of this feedback, but what do you to with it? In short, listen to it. Examine the feedback that has been given and look for features that can be reasonably added into your app, even if it’s nothing more than users telling you that the surveys are boring. At the end of the day, listening to your users for what they want added or changed is the best way to make sure that your app is well received.

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