In-House vs Per Square Media App Development

by Joe on July 29, 2014 in App Development, Mobile Strategy

In-House vs Per Square Media App Development

The popularity of smartphones is easily apparent to even the most casual observers. However, many people are unaware of just how common they’ve become in the US. A recent study by the Pew Internet group showed just how commonplace smartphones are. A shocking 58% of American adults now own smartphones. While this is interesting from a sociological perspective, it’s something far more important for companies. The mobile apps which run on smartphones are the new battleground for potential consumer attention.

With more Americans owning smartphones than lacking one, it’s clear that anyone without a mobile presence needs to move in that direction. Of course this brings up an important question. Just how should one go about developing a mobile application? There’s two main methods of going about this. One can use an in-house team, or Per Square Media.

Understanding the Choices

Before proceeding further, it’s important to define what’s meant by these choices. An in-house team can be defined in two ways. It might involve collecting a team of employees within the company for full time work. The term can also involve hiring coders on a temporary freelance basis.

Hiring Per Square Media involves working with the company to use already established teams within the company to design and implement a mobile app. Basically, one describes their needs to Per Square Media and receives the completed mobile app in return.

The hidden costs of in-house development

On the surface, in-house development and working with Per Square Media might seem similar. In particular if one is looking at it from the perspective of having a team all set up in-house and ready to use. However, this ignores one of the biggest issues within in-house development. Basically, it takes a whole lot of time to find, screen and assemble a team of talented developers who are all compatible with each other. Each of these aspects deserves extra attention and examination.

Finding a Team

Companies often work under an assumption that talented app developers can be found quickly and easily. The reality is that in this competitive market, there’s a tremendous amount of competition. Worse, there’s also the issue of actually finding the kind of talent one needs and then attracting their attention. The initial costs of advertising for job listings is a huge endeavor in and of itself. It requires an initial investment not only in advertising fees, but knowing which areas are best to advertise within. For example, graphic designers and Java based developers are often found in different areas. There’s also a recurring theme here, and that’s the fact that time is money. The time spent searching for a new team is time spent not earning money in other areas. The entire process is a huge drain on resources, and the initial advertising is only the tip of the iceberg.

Hiring a Team

The time and costs don’t end after finding people who seem to meet one’s needs. Afterwards, one needs to go through the whole interview process. This, ideally, should include such time consuming activities as code review, demonstrations of past projects, and a full background check. This would be time consuming for a single applicant. But it builds up considerably when building up the entire team one needs to put together a fully fleshed out mobile app.
Compatibility and Management Issues

Lastly, there’s an additional and often overlooked aspect of team management to consider. Not everyone works well together. On paper, a newly formed development team can seem perfect. However, theory and practice often don’t mesh perfectly. It’s not at all uncommon for a couple newly hired people to each consider themselves a coding rock star and want to take control. These clashes in personality can be a pain for anyone to work with. However, for a newly formed team it can be outright disastrous. Worse, dealing with these issues and forming everyone into a manageable whole can be very time consuming. And as previously mentioned, in this instance time is money. Especially with everyone involved now drawing a paycheck.

The Per Square Media Option

Per Square Media is a fully staffed mobile development company. This, basically, means that all the above prerequisites are already taken care of in advance. There’s no need for elaborate interviews, tests, or the like. All of that is already taken care of beforehand. Another strength of the hiring aspect comes in terms of the amount of time a particular individual might need to spend on a task. For example, if an application has little need for graphic design than the initial hiring of someone for that position in-house can be counterproductive. One would need to spend the same amount of time screening applicants for a person who would only work on a minority of the overall project. With Per Square Media, every possible skill set is represented and can be drawn from internally on an as needed basis.

Per Square Media and Team Management

However, one of the greatest strengths of Per Square Media comes from the fact that it’s a larger well established team. All the mobile application developers within Per Square Media have already shown themselves fully as team players. There’s no need to worry about personality conflicts or the managerial problems which can come from trying to hire freelancers individually for in-house work. The savings which can come from not having to micromanage personality conflicts can be immense.
Per Square Media and Quality Assurance

Another issue which comes from hiring in-house comes down to quality assurance. A project that doesn’t meet one’s standards is a project that’s going to come in vastly over budget as bug fixes are rolled out. Per Square Media has eight years of demonstrated quality control. When going with Per Square Media, one has demonstrated proof that they can handle app development in a qualified and professional manner. This eliminates the need for project overhauls which can come from in-house development. This, in turn, comes out to significant savings.
Analyzing the Facts

In the end, Per Square Media comes out as a far more economically sound solution than in-house development. There’s a huge amount of savings simply from the lack of initial recruitment and management of an in-house team. However, the amount of savings which comes from instant access to an experienced and talented team is highly significant as well. With any metric, Per Square Media comes out as the most cost effective solution for mobile app development.

{ 0 comments… add one now }

Leave a Comment

Previous post:

Next post: