Android steals a march on operating systems

by psmedia on March 12, 2014 in Android, Apple, General, Mobile Strategy, Statistics, Windows Phone

Android Mobile Operating System

The race among mobile operating systems is getting stiffer. According to market research firm International Data Corporation (IDC), Google’s Android led the market around the world, followed by Apple’s iOS and Windows Phone respectively during the fourth quarter of 2013.

The IDC survey reported a 40% jump in the number of smartphones with Andorid being sold worldwide, taking the operating system’s share to 78.1%. Apple, despite the release of its new iPhones, saw a modest 6.7% hike in sales compared with last year’s figures, taking the market share down to 17.6% from 20.9%. Microsoft Windows Phone clinched a market share of 3% with 46.7% increase in sales in the same quarter, the survey reported.

The downward journey continued for BlackBerry, which saw sales tumble to 77% from the previous year, keeping its market share at a low of 0.6%. In more bad news for the mobile company, its latest operating system BB10 failed to salvage its position with sales being reported mainly for older devices with BB7 operating system.

According to IDC, Android’s market share for entire 2013 was 78.6%, 15.2% for Apple’s iOS, 3.3% for Windows Phone and 1.9% for BlackBerry. “In 2013, we saw the sub-$200 smartphone market grow to 42.6 per cent of global volume, or 430 million units,” IDC’s Ryan Reith was reported saying. With many markets becoming saturated, the survey said vendors were likely to cut prices, making the competition tougher.

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